The process of producing an instructional video that adheres to multimedia learning principles requires detailed planning, preparation, and execution. This video will examine the necessary steps involved in creating a multimedia video that showcases the process of using Snapchat, with particular emphasis on how the video aligns with multimedia learning principles.
Before starting the video, it is important to have a clear understanding of the learning objectives and the target audience. In this case, the objective is to teach the audience how to use Snapchat, and the target audience is beginners who have little to no experience in using the app.
Once the script and storyboard are ready, it’s time to start recording the video. A good quality camera, microphone, and lighting are essential for clear footage and audio. After recording, the footage is then edited to create a seamless and engaging video. To follow multimedia learning principles, I have incorporated various multimedia elements. For example, the video has visuals that demonstrate the steps involved in using Snapchat, along with narration that provides a clear explanation of each step. The video also has text overlays, graphics, and background music to enhance the learning experience.
The video effectively obeys to the principles of multimedia learning, which are based on the cognitive theory of multimedia learning. These principles state that the use of multimedia elements, such as visuals and narration, can enhance learning by reducing cognitive overload and enhancing cognitive processing. By incorporating visuals, narration, text overlays, graphics, and background music, the video ensures that the content is presented in a way that is engaging, memorable, and easy to understand.
Furthermore, The multimedia principle of coherence is used which involves presenting information in a clear, organized manner to reduce cognitive load. the video utilizes the principle of modality by presenting information in multiple modalities, such as audio and visuals, to enhance learning. The video also uses the principle of personalization by tailoring the content to the needs of the target audience, beginners who have little to no experience in using the app. In conclusion, creating an effective multimedia video involves careful planning, preparation, execution, and incorporation of multimedia elements. By adhering to multimedia learning principles, the video effectively communicates the intended message and enhances the learning experience. The Snapchat instructional video created in this post demonstrates how a multimedia video can effectively teach a new skill.
References:
[1] Mayer, R. E. (2009). Multimedia learning (2nd ed.). Cambridge University Press.
[2] Clark, R. C., & Mayer, R. E. (2016). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning (4th ed.). John Wiley & Sons.
[3] Höffler, T. N., & Leutner, D. (2017). Instructional animation versus static pictures: A meta-analysis. Learning and Instruction, 52, 25-41.
[4] Sweller, J. (1999). Instructional design in technical areas. Camberwell, Australia: Australian Council for Educational Research.
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